For the most part, I think my friends know I like good wine, and my friends like good wine, and my friends also like me...so, when they come over, for drinks, dinner, or (as is most often the case) for wine...they bring a good bottle of wine. That's the friends. Then there's the acquaintances. The ones who think its a polite and culturally expected gesture to bring "a bottle of wine" to a party - and so that any old bottle will do. The ones who think "it's the thought that counts." For the record - and as a working professional in the gift industry I think I can say this with reasonable authority - if the thought is going to count...you actually have to put some thought into it.
Like...hmmm...I think I should go to The Wine Shop and find something she might like. Or at the very least, something she might consider drinking. This one's in a pretty bottle...that could work. Hey, this one has a copper foil letterpress label...she'd love that. Or, this one's got two gold stickers on it. Must be a winner. Whatever the grading rubric, whatever the occasion, "Natural Sweet Red" is not the answer. In fact, the thought of not getting Natural Sweet Red would count a hell of a lot more than the thought of getting it. If you're at a gas station or small corner shop that only has that kind of wine (the kind that's not really like wine at all)...then the thought should be, hey, this sucks...I'll just grab a box of chocolates or some flowers instead. Chocolates get eaten, flowers eventually die and get thrown out...but that bottle of sweet red? That stays. That stays forever.Read More