In the stationery business, your calendar looks a little bit different to everyone else's...and (this time) I'm not referring to the design. You're the wacky neighbour humming Christmas carols in August as you work on the new collection...and then just as the lights go on and the wrapping comes off...you're brainstorming new ways to say I Love You in time for Valentine's. I always find myself walking around a New Year's Eve party secretly wishing I could just hand out post-its and sharpies and turn the room into a think tank. Put down your champagne - let's talk about love!
And as if two mega card and gift giving seasons in close proximity weren't enough...this is also what's known as "engagement season"...so somewhere between reindeers and hearts, you have to make room for some interesting mothers-in-law. (More on this topic, another time). In short...October-March is a busy time of year. (Ok, I'm not really complaining...I did in the middle of all this spend a couple of weeks exploring the white sands of Zanzibar and vineyards of Cape Town. Note to self: Bad idea. No great idea! No...really bad timing...Yes! Replenish creative juices with piña coladas!)
So when April finally rolls around...I like to think of it as my New Year. Leftover Christmas and Valentine's cards are neatly stored away, most wedding invitations have gone out...and while there is still (thankfully!) a constant stream of non-seasonal work...branding projects, event invitations, custom prints...it's time to take a little breather. Which really means, See ya! I'm off to New York. As the birthplace of The Letterist - the city where I got my first client, hand-drew my first logo, and fell in love with shelves and shelves of paper...I think of it as a necessary annual personal and professional pilgrimage. To reconnect with my original vision and inspiration...to clink glasses with some of my clients on the other side of the Atlantic...and of course, to buy more paper (ok fine, and cashmere, and yoga pants and other stuff).Read More