It's amazing how many people told me in the weeks leading up to this event that they're not a fan of Valentine's Day...don't celebrate it or believe in it, aren't into it..."don't do Valentine's"...or straight up HATE it. Really though? HATE? Seems like a rather strong emotion to harbour over something that's essentially an over-commercialised celebration of LOVE. I'm not a huge fan of the over-commercialised part either, I'm definitely allergic to the cliche aesthetics of all the mass-produced crap that gets put out in shop windows, and also glitter...I HATE glitter. But LOVE? I'm a huge fan of love. And for me, that's what this third edition of our pre-Valentine's Open Studio was all about. Everything I LOVE.
Paper, jazz, literature, stationery, humour, champagne. Political pencils (The Future is Female and Bring Barack Back!)...Sade song lyrics emblazoned on coasters...fun millenial note cards (Carpe #DM and unBAElieavable)...deep novelistic love notes by Tolstoy, Hugo, Hardy and co., and close to 1,000 origami butterflies fluttering the night away. We also launched our first ever notebook this year: 256 pages of premium Munken paper, thread-stitched and cloth bound (in Germany!) with the words LIMA OSCAR VICTOR ECHO debossed in gold foil on the front. Gah, just typing out those notebook specs gives me butterflies. There were also some brand new jazz-inspired prints I called "improvisations"...but I think those might deserve a post of their own which I'll do soon. In the meantime...hit play on the song below...scroll through...and whether you hate Valentine's or not...Let there be love.
All event photos by the incredibly talented John Healey.