When we began working on this invitation suite, Alexandra sent us an email that read: “The only thing I will add is that the purpose of this collateral is much less about the information and more about having fun with design and the art of it all.” Music to my ears.
Many of our clients have usually already sent out a Save the Date and/or have a wedding website that contains all the details about the ceremony and weekend. Often times, as is the case here, its a destination wedding so many of their guests have already made travel arrangements and let the couple know they will be attending. So….the invitation becomes more of a formality, or rather…an opportunity to be informal and “have fun with design and the art of it all.”
Letterpress & screenprinted wedding invitation in shades of red
We began by exploring possible layouts for the ceremony invitation, wanting this to be the most stately, elegant and reserved of all three pieces. After looking at various options from a number of our semi-custom collections, we settled on this serif remix of our ceremony invitation design from The Vanguard collection - a modern, fashion-forward, bold and sans-serif piece inspired by film posters.
Fun wedding weekend itinerary for a destination wedding in Italy
We then moved onto working on the secondary piece - an itinerary detailing the events that would fill the weekend. They had sent such creative and poetic wording that I immediately spotted a few words we needed to pull out and make loud. Bike rides, vineyard strolls, games, pizza…in ITALY? Sign me UP.
Europapier had just shared with us a new catalogue of eco-friendly papers from Koehler and I was itching to try out the Rose Quartz. We decided on a large format folded piece meticulously screen-printed in a fiery shade of red and a subtler taupe tone for the smaller print.
Finally, we added a bookmark insert with their website URL to direct guests to the website for more specific details on each of the events. Love the idea of including a favor of sorts in the invitation that guests will be able to put to use and will remind them of the fun party that awaits them in the fall.
Vibrant wedding invitation suite in all the shades of pink and red
We normally assemble our suites with vellum or paper bands, but we didn’t really want to cover up all this typography magic so I spent a Saturday morning haberdashery-hopping in search of the perfect slim red elastic. The outer envelope is made from a Gmund collection called Urban Architect in a shade called Powder…which is ever so slightly pinkish.
This is one of my favorite pieces to come across in our sample drawers…it’s loud, it’s fun, and it screams LET’S LOVE and LET’S PARTY. See more of The Vanguard Collection here or see another fun red suite for Rat & Boa founder Stephanie Bennett’s wedding that was featured in VOGUE.